When Juul e-cigarettes were first introduced, they were touted as being a way for smokers to wean themselves away from smoking harmful nicotine cigarettes. Vaping devices easily turned into an open slot machine for manufacturers of the units, with e-cigarettes quickly becoming a multibillion-dollar industry. Juul Labs is one of the leading manufacturers of vaping instruments. Sales of Juul vaping equipment rose 800 percent in one year alone, easily making the company the market leader.
Juul Labs has caused more than its share of controversy. The product has reportedly been the catalyst for a whopping 78% increase in high schoolers’ use of e-cigarettes in 2018, per the Centers for Disease Control and Prevention. In addition to the fact that deceptive, illegal marketing methods have supposedly been used in the industry to skyrocket sales, there is mounting evidence that vaping devices are not nearly as safe as their advertising has purported, putting these pseudo cigarettes at the heart of national debate.
Unfortunately, much of the public at large, including teen users, is completely in the dark when it comes to the unexpected dangers, side effects, and risks associated with the use of Juul’s popular product. Hidden under the white fog of a puff on a Juul vaping device is the very real possibility of contracting pneumonia and heart disease. Some people are beginning to awaken, though, and Juul has already been hit with dozens of lawsuits that accuse the industry giant of hiding serious risks from the public and using shady, back-alley marketing to conceal the product’s dangerous side. Many more lawsuits to be forthcoming and plaintiffs will be looking for a product liability attorney who can help them file a Juul lawsuit.
What is Juul?
The Juul vaping device shares its name with the company that manufactures it, Juul Labs. The imitation cigarette quickly rose to prominence, partly due to its small, compact, easily-concealable size, and partly due to its temperature-regulating ability that prevents overheating. In addition, the unit’s batteries may be recharged via a USB port.
In order for the Juul e-cigarette to function and produce a cloud of white vapor when the user exhales, the unit uses JUULpods (cartridges) that contain liquid nicotine salts. When the salt is heated inside the vaping device, the liquid then vaporizes into an aerosol that the person inhales. Users can choose flavors like mango, mint, crème, fruit, and cucumber. Juul users can also select a nicotine concentration of either 3% or 5%. Each of the cartridges is filled with an amount of nicotine equivalent to a pack of cigarettes and will provide about 200 puffs. The total nicotine content in their products is higher than most of the other e-cigarettes on the market.
History of Juul
2004 – Adam Bowen and James Monsees start developing e-cigarette prototypes.
2007 – Bowen and Monsees create a business plan, acquire investors, then incorporate as Ploom.
2012 – Ploom introduces a premium vaporizer, Pax.
2015 – Ploom is renamed Pax Labs; then Juul is introduced in June.
2017 – Juul Labs is created (not related to Pax.) Slow start, but then market share jumped from 10% to nearly 50%. Surpassed British American Tobacco’s “Vuse.” Juul becomes leading e-cigarette in U.S.
2018 – Juul adds about 120 employees every month. Wells Fargo estimated Juul Labs’ value at $38 billion. In April, the Food and Drug Administration begins an investigation of Juul Labs, seizing thousands of documents.
2019 – Juul Labs comes under scrutiny from local and federal officials for likely targeting youth with marketing tactics and for increased vaping among teens.
The first smokeless cigarettes were patented in the early 1960s, so the idea of e-cigarettes is not new. However, it was not until a Chinese pharmacist invented a device to vaporize nicotine in a liquid that the modern e-cigarette was born. Interestingly, the device was created to be a safer alternative to smoking regular tobacco-based cigarettes, and it was declared to be a great way to help people addicted to smoking quit altogether. Now, however, there is an increasing trend among young people to use artificial cigarettes. These young adults and teens have even been responsible for a new term entering the vernacular, juuling, a word synonymous with vaping.
Is Juul Harmful?
When questioning whether juuling is safe or not, one must look at the dangers and side effects associated with the use of these vaping devices. There is a bit of irony involved when one looks at a product often touted as an effective way to quit smoking, then discovers that the cure itself may apparently be as bad as the initial problem. As a matter of fact, other methods used to quit smoking like nicotine-replacement therapy and medication may prove to be better alternatives in the long run.
Potential Dangers and Side Effects of Juul
Of course, the most prevalent and obvious danger of juuling is what nicotine can do to the body. There is irony in the fact that Juul’s website has a big bold warning at the top that reads, “WARNING: This product contains nicotine. Nicotine is an addictive chemical.” In addition to this warning, Juul has been found to have a higher content of nicotine in its cartridges compared to other e-cigarettes.
Nicotine carries a number of dangers that are well documented, including:
- Improper brain development
- Heart problems
- Stomach issues
- Memory and attention problems
While many people think e-cigarettes are much healthier and more natural for smokers than regular tobacco cigarettes, researchers have discovered that many vaping devices have toxic metals like lead inside. Additionally, a study published in 2018 in Pediatrics reveals that certain carcinogenic toxins from e-cigarettes are being found in the bodies of teens who use vaping devices.
Gateway to Other Drugs
It was initially believed that e-cigarettes would be a good alternative to tobacco cigarettes and would help wean smokers away from the habit. However, this belief may not be correct, and e-cigarettes may have become a method to funnel other drugs into the user’s body. The Surgeon General’s report says that “e-cigarette products can be used as a delivery system for cannabinoids and potentially for other illicit drugs.” It is not clear whether a strong link exists between the use of vaping devices and the use of more serious drugs later.
Juul Pneumonia and Lung Risks
Another 2018 study, this one published in the European Respiratory Journal, reports that evidence has been found showing that the vapor from e-cigarettes “increases pneumococcal adhesion to airway cells,” which can lead to pneumonia. While it is well known that the smoke coming from tobacco-based cigarettes can increase the risk of pneumonia, the authors wanted to determine if the same is true with the vapor from e-cigarettes. Results reveal that the use of vaping devices like Juul may not only increase the risk of pneumonia, but may also worsen existing lung problems like asthma and COPD.
Lawsuits Against Juul
Despite its relatively short existence, the Juul vaping device is in legal crosshairs over its reputedly deceptive marketing tactics that target teens and kids under the legal age of smoking. As recently as April 2019, a class action lawsuit against Juul Labs was announced by a Florida law firm accusing the company of violating federal racketeering laws. Plaintiffs in the suit allege Juul Labs used similar tactics that tobacco-based cigarette companies previously used to target youth and purposely increase underage addiction to nicotine.
Earlier suits in 2018 charged that Juul Labs was responsible for increased nicotine addiction in consumers due to the insertion of high levels of nicotine potency in vaping cartridges. Plaintiffs in these suits range from age 14 to adults and span across several states. The federal government and some local governments have performed investigations and even issued bans against the company. Interestingly, in a rare occurrence in 2018, the Surgeon General issued a national advisory about the epidemic of vaping among youth and pinpointed Juul because of its easily concealable design. The advisory came only a month after a warning was issued by the Centers for Disease Control and Prevention alerting the public that e-cigarette use had risen 78% among high school students.
Get Connected With Qualified Juul Lawsuit Leads
Juul users looking to file a lawsuit against Juul Labs will begin their search for legal help online. Our legal case generation services begin tracking Juul lawsuit leads the moment potential plaintiffs come into contact with our team online or via a phone call.
We have professionally trained intake associates who will only qualify patients eligible for a Juul lawsuit. Our in-house call center is available 24 hours to allow every Juul victim the opportunity to connect with a personal injury law firm near them.
Our innovative case-acquisition platform is constantly being updated to ensure that our team is only tracking quality Juul lawsuit leads.
Broughton Partners wants to help your law firm by creating an effective campaign for high-quality Juul lawsuit leads and providing you with potential Juul injury cases to increase your revenue. Our goal is to help victims of product liability cases find legal help via our network of websites and targeted online advertising.
Fully Vetted & Signed Juul Lawsuit Leads
Broughton Partners doesn’t just deliver retained Juul injury plaintiffs, we go further by providing Juul lawsuit leads with pre-packaged case documents such as hospital files and device information. We want to save your law firm’s time and give you everything you need to start working the case immediately. The Juul lawsuit leads that are provided by Broughton Partners are real victims who have legitimate Juul injury cases.
It can be difficult to find Juul lawsuit leads, especially leads that are high-quality with retained claimants. Save your law firm’s time and let us do the tedious work for you by examining potential Juul lawsuit leads and delivering only the best cases to your law firm.
Is Your Law Firm Looking For Juul Cases?
Broughton Partners finds victims of Juul’s deceptive marketing practices who need legal help or are actively seeking legal representation. With our lawyer case generation services, we will closely partner with your law firm by providing you with retained plaintiffs who are vetted, prequalified, and follow your Juul injury case criteria. You will only receive retained Juul lawsuit leads that match your needs so you can effectively focus on your current clients’ legal needs and leave case acquisition marketing to us.
Call our legal marketing team today at (855) 463-1735, or contact us for your free consultation. Together we can ensure there is No Claimant without a Claim.
- Jeniece Pettitt and Adam Isaak. “Inside Juul Labs — how the vaping giant hooked its users and became a $15 billion company”, CNBC, https://www.cnbc.com/2018/09/11/how-juul-became-a-15-billion-vaping-giant.html. Accessed May 3, 2019.
- Angelica LaVito. “Popular e-cigarette Juul’s sales have surged almost 800 percent over the past year”, CNBC, https://www.cnbc.com/2018/07/02/juul-e-cigarette-sales-have-surged-over-the-past-year.html. Accessed May 3, 2019.
- CDC. “National Youth Tobacco Survey (NYTS)”, Centers for Disease Control and Prevention, https://www.cdc.gov/tobacco/data_statistics/surveys/nyts/index.htm//. Accessed May 3, 2019.